SmartWater CSI Opens North American Headquarters in Fort Lauderdale, Florida
Fort Lauderdale, FL– SmartWater CSI, LLC™, a cutting edge, high technology company with an established track record of crime deterrence and theft reduction in the United Kingdom since 1996, has established its North American corporate headquarters in Fort Lauderdale.
“We invested a great deal of time and research to find the right place to introduce SmartWater, our proven theft deterrent, to the United States,” stated Phil Cleary, Founder of SmartWater CSI. “Greater Fort Lauderdale provides us with an expansive area that welcomes cutting-edge technology, a sheriff who is prepared to embrace new technology in the best interest of his constituents, and residents who demand a safe place to live while demonstrating a strong willingness to assist law enforcement to do their job. We appreciate the assistance provided in our site selection process from Enterprise Florida and the Greater Fort Lauderdale Alliance CEO Council.”
SmartWater is an asset protection system in the form of a clear liquid which contains a unique forensic code that is extremely robust and guaranteed to last a minimum of 5 years within all weather conditions. It is applied to items of value – personal, commercial, and industrial – which are frequently the target of theft. The non-hazardous patented liquid leaves a long-lasting identifying mark that is invisible except under ultraviolet black light. Law enforcement officials can take the smallest micro-fragment of SmartWater from stolen property and send it to SmartWater’s forensic laboratories, where it can be scientifically analyzed to identify the rightful owner. As a result, thieves who make the calculated mistake of targeting SmartWater marked-assets face a far greater risk of successful prosecution. Ultimately, as the statistics in the UK over the past 15 years exhibit, crime is reduced and the public enjoys a safer environment.
SmartWater CSI’s new offices are located at 110 East Broward Boulevard, Suite 1700. They have opened with a staff of 7, with plans to expand to over 100 by mid-2014.
Logan Pierson, President of Smartwater CSI, LLC commented, “The use of SmartWater can improve the security of businesses in Broward County that are currently experiencing theft as well bring peace of mind to local residents. SmartWater provides an effective tool that allows law enforcement to attack the criminal fraternity, and this unlawful group should take notice.
“Smartwater CSI’s decision to locate their North American headquarters in Fort Lauderdale confirms Florida’s position as an essential international gateway for companies seeking to serve a large and growing market. The ongoing efforts of Governor Rick Scott to cut business taxes and burdensome regulation continue to make Florida the number-one state to start or expand a business, empowering Smartwater CSI, as well as other companies, to provide capital investment and create jobs here in Florida. “
Ray Ferrero, Jr., Greater Fort Lauderdale Alliance CEO Council Chairman commented, “We are delighted that SmartWater CSI has chosen to locate their North American headquarters in Greater Fort Lauderdale. Their positive experience ratifies the CEO Council’s mission to market Greater Fort Lauderdale as a premier location for corporate and international headquarters, and we look forward to celebrating their continued growth and success in the years to come.”
Fort Lauderdale Mayor Jack Seiler added, “We are very happy to welcome leading international companies such as SmartWater CSI to Fort Lauderdale. Their choice of Fort Lauderdale for their North American headquarters operations speaks to the growing reputation of Fort Lauderdale as a location of choice for international businesses to serve the North American market, and we wish them all future success.”
Utilized in the UK for more than 15 years, SmartWater has established a proven track record for achieving significant reductions in crime by as much as 72% and has assisted over 1,000 criminal convictions. Major organizations such as British Telecom, Shell Oil and others are protecting their metal and cable infrastructures with SmartWater. Insurers in the UK are offering it to their policy holders. All have come to rely on SmartWater’s combination of technology and tactics to influence and deter criminal behavior.